5 ways to boost your writing business in 2013

One of the best things about being a member of the Professional Writer’s Association of Canada is the chance to meet other local freelancers. And earlier this month I had the opportunity to host our Chapter’s first writer’s luncheon.

Held upstairs at London, Ontario’s Covent Gardent Market, we used the occasion to share our writing goals for 2013.

The view from the Covent Garden Market mezzanine.

The view from the Covent Garden Market mezzanine.

Here are five great ideas that came out of the discussion:

Write your goals down
Whether you use pen and paper or an electronic spread sheet, you’ll be more likely to achieve your objectives if you take the time to write them down.  Weekly and monthly to-do lists are a great way to stay on track. In the same way, an annual to-do list can reduce distractions in your long term quest for business success.

Write down how you plan to implement your goals
Goals are no good if they’re just pie-in-the-sky. If you want to crack a national publication or land a new corporate client it’s a good idea to come up with some concrete and measurable steps you can take to turn your dream into a reality. It’s even better if you write them down!

Diversify your income stream
While some swear that niche writing is where it’s at, I’ve found taking on a variety of projects is the key to staying busy.  If you’re good with words as a freelance journalist, you can quickly learn the skills needed to cross over to the ‘dark side’ as a copywriter.

Make time for marketing
While you’re earning a living creating compelling copy for your corporate clients don’t forget about crafting your own marketing messages. In this day and age a website is a necessity, not a luxury. A Blog, Facebook, Twitter, LinkedIn and even Pinterest are other online tools that can showcase your skills and keep your name out there. And don’t forget to make time for some good old fashioned face-to-face networking!

Make time for the rest of your life
It may sound counter intuitive  but taking regular breaks from your work life can keep you refreshed and ready to write. Some people block out down time during the week. Others set aside weekends for family and friends. Just because you happen to work from home doesn’t mean you should always be home working! Set your boundaries and respect them.

What do you hope to accomplish this year?

Learn more about my writing business at www.spilledink.ca

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