I’m the first to admit that my 2014 freelance portfolio is thin compared to previous years. That’s because I was busy with corporate work – in particular a lengthy freelance contract with London Life, one of Canada’s largest financial institutions.
Spending three days each week in a cubicle was a bit of a culture shock, but I appreciated the regular pay check, dressing up to go to work, and the daily chit-chat with colleagues.
I learned that I can happily work in a corporate environment, and that I enjoy the challenge of writing engaging copy on complicated subjects for a mass audience with a short attention span.
I also learned that I love the variety of the freelance life!
So without further ado, here are my three most-memorable projects of 2014:
Idlewyld Inn & Spa
This venerable old Inn underwent a major renovation and relaunch last year, and needed a new website to match.
This project gave me a chance to put everything I’ve learned about SEO copywriting into practice – keep it short, sweet, and choose the right words. Think about how the content connects. Use great photos and keep the layout clean.
Build Strong Cities
I can’t remember the first time I met Kadie Ward, but she is one lady who makes a lasting impression!
Ward truly loves the challenge of building a better city, so when I learned that the London Economic Development Corporation marketing wiz had struck out on her own and was now sharing her passion internationally, I decided it was time to pitch a story to her Alma Mater. You can read the story here.
Ward’s first major contract was with Ukraine’s Municipal Local Economic Development agency, and she put me in touch with MLED’s project director, Alexander Kucherenko, in Kiev. We spoke over Skype as history was unfolding in the streets outside his office.
While my story wasn’t about the ongoing political developments in Eastern Europe, I still think about Kucherenko when I hear news from Ukraine, and hope his optimism about his country’s future will come to pass.
Oxford County Cheese Trail
I have rarely met a piece of cheese I didn’t like, so when Oxford County developed a self-guided Cheese Trail to promote the local artisan cheese industry I knew this was a story I needed to write.
Luckily, London is home to a fantastic publication for foodies, EatDrink magazine.
That’s how I found myself hitting the back roads in pursuit of a slice of some of Oxford County’s best cheese. You can read the story here.
In addition to learning about traditional cheese-making practices, I got an earful about government regulations and the pros and cons of going organic.
I also got to sample some delicious cheese, and take in some beautiful countryside. This is a day trip I will definitely do again with out-of-town guests.
So, what’s in store for 2015?
I’ve got a handful of freelance ideas to pitch in early January, and a few copywriting projects in the works.
I’m also helping to organize a southwestern Ontario freelance writer’s conference, scheduled for April 25, 2015. But that’s a topic for another blog….
What were your favourite writing moments of 2014? And what do you hope to accomplish in the coming year?
Happy Holidays and a prosperous 2015 from spilledink.ca