Take 5 with Kelsey Ramsden

This week started with a smashed cell phone, which put me behind the eight ball work wise. But I decided to honour my commitment to attend a breakfast meeting with Mompreneurs London on Thursday – and it was well worth the effort.

This month’s speaker was Canadian businesswoman Kelsey Ramsden.

Kelsey Ramsden

Canadian business maven Kelsey Ramsden was this month’s featured speaker.

This mother of three was named Canada’s Top Female Entrepreneur by Profit and Chatelaine magazines in 2012 & 2013. She has founded and run everything from a construction company to a monthly play subscription service, holds an MBA from the Ivey School of Business, and is an in-demand business coach and speaker. And that’s the extreme Coles Notes version of her resumé.

See why I went?

Instead of simply presenting a prepared talk, Kelsey took questions from the audience. She answered with a refreshing mix of candor, humour and no BS honesty.

My journalism ears pricked up. Instead of taking conventional notes, I began to jot down newsworthy quotes.

In no particular order, here are my top five takeaways from Kelsey Ramsden:

On the biggest lesson learned as a business woman:
“Check your ego”

On developing a marketing strategy: 
“Move the closest people closer to the line.”

On selecting an online marketing platform:
“Human interaction converts best.”

On launching a speaking career:
“Learning how to speak is a different skill set from having something to say.”

On time management:
“To find time, steal it from somewhere else. The world will not end if your laundry does not get done.”

Words of wisdom for the week ahead!

What is the best business advice you’ve ever received? 

Nicole Laidler is passionate about helping people achieve success by helping them share their stories with the world. See what she’s been up to at Spilled Ink Writing & Wordsmithing. 

Advertisements

The six numbers you need to know about social media

One of the things I love most about being a copywriter and content consultant is getting to work with fantastic people – like the team at Elm Hurst Inn & Spa and Idlewyld Inn & Spa.

We’ve worked hard over the years to boost the Inns’ social media profiles, with active accounts on Facebook, Twitter, Pinterest, and Instagram, in addition to a monthly blog.

social-1319756_960_720

So much social media…so little time!

But I confess – it’s been a bit of a learn-as-you-go process! I’m not a big believer in growing an on-line audience through boosted posts, paid advertising, or ‘like and share’ contests. My philosophy has always been that it’s better to speak to a smaller group who are actually interested in what you have to say than to shout to a crowd who couldn’t care less.

So, I was delighted to hear London Social Media Coach Geoff Evans say practically the same thing at a recent seminar I attended with Elm Hurst front desk manager (and fellow social media administrator) Michael Willemsen.

I’m not going to share Geoff’s insights and tips to get your social media rocking, because that’s his job…but I will reveal six numbers he shared that you must know if you’re running a business with a social media profile.

target-1955257_960_720

Knowing these numbers will help you stay on target with your social media.

15
When it comes to social media, Facebook still rules the roost. Canadian users spend an average of 15 hours a month reading, posting, and sharing their stories.

That compares to the 15 minutes a month most people spend on LinkedIn.

51 
If your business is in London Ontario, there are 51 million Facebook users within driving distance of your front door.

30
Facebook is getting middle-aged spread, with most users now aged between 30 and 49. If you’re going after the kids, you’ll find them on Instagram or Snapchat – until the next big thing launches.

65
Facebook is also going gray. The fastest growing demographic on Facebook is people aged 65 or older. Think retirees with lots of spare time, and grandparents wanting to stay in touch with family and friends.

20
Congratulations! You’ve got a lot of fans! But if you think they’re all tuned in to every post, think again. Thanks to the Facebook news feed algorithm, only 20% will actually see what you’ve got to share. (So don’t worry too much about repeating yourself.)

50
Most people on Facebook follow 50 pages. That’s a lot of posts, which is why Facebook does its best to edit your news feed based on previous interactions. Hence the rise of click-bait. But that’s a blog for another day.

What is your biggest social media challenge? 

Nicole Laidler is a story-based copywriter, marketing & website copywriter, content consultant and blogger based in London, Ontario. See what she’s been up to at Spilled Ink Writing & Wordsmithing.