The six numbers you need to know about social media

One of the things I love most about being a copywriter and content consultant is getting to work with fantastic people – like the team at Elm Hurst Inn & Spa and Idlewyld Inn & Spa.

We’ve worked hard over the years to boost the Inns’ social media profiles, with active accounts on Facebook, Twitter, Pinterest, and Instagram, in addition to a monthly blog.

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So much social media…so little time!

But I confess – it’s been a bit of a learn-as-you-go process! I’m not a big believer in growing an on-line audience through boosted posts, paid advertising, or ‘like and share’ contests. My philosophy has always been that it’s better to speak to a smaller group who are actually interested in what you have to say than to shout to a crowd who couldn’t care less.

So, I was delighted to hear London Social Media Coach Geoff Evans say practically the same thing at a recent seminar I attended with Elm Hurst front desk manager (and fellow social media administrator) Michael Willemsen.

I’m not going to share Geoff’s insights and tips to get your social media rocking, because that’s his job…but I will reveal six numbers he shared that you must know if you’re running a business with a social media profile.

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Knowing these numbers will help you stay on target with your social media.

15
When it comes to social media, Facebook still rules the roost. Canadian users spend an average of 15 hours a month reading, posting, and sharing their stories.

That compares to the 15 minutes a month most people spend on LinkedIn.

51 
If your business is in London Ontario, there are 51 million Facebook users within driving distance of your front door.

30
Facebook is getting middle-aged spread, with most users now aged between 30 and 49. If you’re going after the kids, you’ll find them on Instagram or Snapchat – until the next big thing launches.

65
Facebook is also going gray. The fastest growing demographic on Facebook is people aged 65 or older. Think retirees with lots of spare time, and grandparents wanting to stay in touch with family and friends.

20
Congratulations! You’ve got a lot of fans! But if you think they’re all tuned in to every post, think again. Thanks to the Facebook news feed algorithm, only 20% will actually see what you’ve got to share. (So don’t worry too much about repeating yourself.)

50
Most people on Facebook follow 50 pages. That’s a lot of posts, which is why Facebook does its best to edit your news feed based on previous interactions. Hence the rise of click-bait. But that’s a blog for another day.

What is your biggest social media challenge? 

Nicole Laidler is a story-based copywriter, marketing & website copywriter, content consultant and blogger based in London, Ontario. See what she’s been up to at Spilled Ink Writing & Wordsmithing. 

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