About spilledinkwriting

As a story-based copywriter, marketing & website copywriter, content consultant and blogger, I am passionate about helping people achieve success by helping them share their stories with the world. ww.spilledink.ca

5 tips on how to make working from home a success

A friend recently decided to streamline and simplify her professional life by relocating her business from a traditional storefront into the finished basement of her family home. Great move, I thought. She’s got a loyal clientèle, a strong social media presence to attract new customers, and an effective on line store.

She’s also got a partner and two young children, so the change makes sense for her family too.

I know a thing or two about running a home-based business and a household. Spilled Ink Writing & Wordsmithing has been based out of my home office since 2004.

Working for myself, and on my own, has given me a 10-second commute, autonomy, and the flexibility to walk my dog in the middle of a sunny day. But merging home and office can have its challenges, and definitely isn’t for everyone.

Skye

Being able to take this beauty on a mid-day walk is one of the many perks of working from home!

So here are five tips on how to make working from home a success.

Create a dedicated work space
I am fortunate to have a dedicated office. When my workday is done I close my office door – and it remains shut until I am ready to tackle the next day’s to-do list.

The biggest pitfall of running a home-based business is allowing your business to dominate your home. If you hope to achieve any sort of work-life balance it’s vital to create a space that separates the personal from the professional.

small home office

A home office doesn’t have to be large, but it does need to be a dedicated area separate from your personal living space.

Don’t work on the sofa. Don’t work in bed. Don’t work at the kitchen table. Even if you live in a bachelor apartment, set up a desk and chair and call it your office.

Don’t eat lunch at your office desk. Don’t watch Netflix on your office laptop. Your work space is for work. Your personal space is for family, friends, and relaxation.

(Still not convinced? Then ask your accountant about the benefits of claiming a home-office deduction on your tax returns.)

Create a work schedule
With your office only steps away, it’s easy to work at any time of the day and night. Having the flexibility to arrange your work schedule around your family schedule is great. Never taking time off work to spend with your family, not so much.

If you’re an entrepreneur, you’re busy. If you’re an entrepreneur and a parent, your schedule is probably in overdrive. If you’re an entrepreneur and parent with a home office, you may never sleep.

You need – and deserve – time off. Decide how much you want to work and when you want to do it, and then stick to your schedule.

Remember – if you answer client emails at 11 pm, that’s what they will come to expect. Unless it’s a real emergency your reply can wait until the morning. You’ll sleep better. They’ll probably email at a more reasonable hour the next time. If not, it’s time to find a new client.

Just do the work
With the kitchen just steps away from your office, it may be tempting to take a break and empty the dishwasher. Or fold the laundry. Or pick up your son’s dirty socks.

And with no boss looking over your shoulder, it’s easy to lose a morning to Facebook.

Doing dishes

Your dirty dishes can wait until your workday is finished….

If you don’t have the self-discipline to focus on your work without the threat of being fired, then having a home office may not be the best choice for you. Getting up from your desk for a quick break or having a proper lunch at your kitchen table (or out with friends) is fine – but losing your day to housework or social media is no way to grow a business.

Dress for success
Working from home means you can roll out of bed and hit your desk in your pajamas. Right?

Wrong.

You may not need to wear a button-down suit to work from home, but you should still dress in a manner that makes you look and feel like a professional.

Find your tribe
Working from home means you don’t have to face the creep in the next cubicle or deal with a narcissistic boss. But it also means you miss out on the camaraderie of a traditional work environment.

If you’re a social person, a home-based business may not be for you. The truth is, working from home can be lonely and isolating, and you may find yourself having long conversations with the family pet.

It’s important to make an effort to get out of your home-based office. And this means more than just going for coffee with your friends. You need professional colleagues who can offer advice and support. You need new customers, who won’t find you if they don’t know you exist.

Networking

Make time to get out and meet new people!

Set aside a few days each month to attend meaningful networking events, or join a professional organization.

There are also plenty of virtual groups on Facebook – and they can be a wonderful resource – but nothing beats meeting people face-to-face.

Maintaining social interactions is good for your mental health, will keep you motivated, and will help forge the connections you need to enjoy long-term  business success.

If you work from a home office, share your biggest challenges and helpful hints in the comments below! 

Nicole Laidler is passionate about helping people grow their business, one word at a time. She is a story-based copywriter, marketing & website copywriter, blogger, and content consultant based in London, Ontario, and the owner of Spilled Ink Writing & Wordsmithing. 

 

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The Fur-Bearing Trout, and the power of patience

This summer, I got to add the words ‘contributing author’ to my resume.

My story, The Secret That Won The War, was selected for inclusion in The Fur-Bearing Trout…and Other True Tales of Canadian Life.

The book is a collection of non-fiction pieces by 16 local writers, and was published by the London & Southwestern Ontario chapter of the Professional Writers Association of Canada to mark the Canada 150 celebrations.

TFBT Cover

I am grateful to be a contributing author….

This was a thrill for me for two reasons: I can now say that I’ve been published in a book, and more importantly – I had been sitting on this story for 13 years.

The Secret That Won The War was written in 2004 when I was still in journalism school at The University of Western Ontario.

As a student, my goal was to publish every assignment I wrote for J-school.  I did – with the exception of this one.

Perhaps it was the subject matter, telling the story of Canada’s top-secret radar program through the eyes of Word War II radar veteran Fred Bates. A storekeeper from Wingham, Ontario, Bates had been trained at RAF Station Clinton – located 85 km north of London – before serving on Canada’s West Coast and in Europe.

Perhaps it was the length.  Bates’ personal recollection was interspersed with plenty of historical and technical information – necessary, I felt – to properly tell the tale. But at more than 4,000 words, the draft I handed in was certainly far too long for most traditional publications.

Perhaps my student writing skills just weren’t strong enough to pull off such an ambitious project. I received a mediocre grade and some unenthusiastic feedback.

But Fred Bates had passed away less than two weeks after our interview, and I felt that I couldn’t simply throw away his words.

The story was filed away on my computer. And then on another computer. And another.

Filed away, but not quite forgotten.

When the call for submissions for non-fiction stories about any facet of Canadian life dropped into my in-box last November, I knew that The Secret That Won The War had finally found a home.

It’s now 2,500 words shorter than the original, with a new beginning and ending, but each one of Bates’ words remain.

As for the fur-bearing trout, that’s another slice of Canadian history worth reading about.

The Fur-Bearing Trout…and Other True Tales of Canadian Life was launched at Anderson Craft Ales on June 25. Copies are available at Attic Books and Chapters / Indigo in London, Ontario and it will soon be available on Amazon.

Learn more about Canada’s secret WWII radar program. 

As a story-based copywriter, marketing & website copywriter, content consultant, and blogger, I am passionate about helping people grow their success by sharing their stories with the world. Read what I’ve been up to at Spilled Ink Writing & Wordsmithing.

Take 5 with Kelsey Ramsden

This week started with a smashed cell phone, which put me behind the eight ball work wise. But I decided to honour my commitment to attend a breakfast meeting with Mompreneurs London on Thursday – and it was well worth the effort.

This month’s speaker was Canadian businesswoman Kelsey Ramsden.

Kelsey Ramsden

Canadian business maven Kelsey Ramsden was this month’s featured speaker.

This mother of three was named Canada’s Top Female Entrepreneur by Profit and Chatelaine magazines in 2012 & 2013. She has founded and run everything from a construction company to a monthly play subscription service, holds an MBA from the Ivey School of Business, and is an in-demand business coach and speaker. And that’s the extreme Coles Notes version of her resumé.

See why I went?

Instead of simply presenting a prepared talk, Kelsey took questions from the audience. She answered with a refreshing mix of candor, humour and no BS honesty.

My journalism ears pricked up. Instead of taking conventional notes, I began to jot down newsworthy quotes.

In no particular order, here are my top five takeaways from Kelsey Ramsden:

On the biggest lesson learned as a business woman:
“Check your ego”

On developing a marketing strategy: 
“Move the closest people closer to the line.”

On selecting an online marketing platform:
“Human interaction converts best.”

On launching a speaking career:
“Learning how to speak is a different skill set from having something to say.”

On time management:
“To find time, steal it from somewhere else. The world will not end if your laundry does not get done.”

Words of wisdom for the week ahead!

What is the best business advice you’ve ever received? 

Nicole Laidler is passionate about helping people achieve success by helping them share their stories with the world. See what she’s been up to at Spilled Ink Writing & Wordsmithing. 

The six numbers you need to know about social media

One of the things I love most about being a copywriter and content consultant is getting to work with fantastic people – like the team at Elm Hurst Inn & Spa and Idlewyld Inn & Spa.

We’ve worked hard over the years to boost the Inns’ social media profiles, with active accounts on Facebook, Twitter, Pinterest, and Instagram, in addition to a monthly blog.

social-1319756_960_720

So much social media…so little time!

But I confess – it’s been a bit of a learn-as-you-go process! I’m not a big believer in growing an on-line audience through boosted posts, paid advertising, or ‘like and share’ contests. My philosophy has always been that it’s better to speak to a smaller group who are actually interested in what you have to say than to shout to a crowd who couldn’t care less.

So, I was delighted to hear London Social Media Coach Geoff Evans say practically the same thing at a recent seminar I attended with Elm Hurst front desk manager (and fellow social media administrator) Michael Willemsen.

I’m not going to share Geoff’s insights and tips to get your social media rocking, because that’s his job…but I will reveal six numbers he shared that you must know if you’re running a business with a social media profile.

target-1955257_960_720

Knowing these numbers will help you stay on target with your social media.

15
When it comes to social media, Facebook still rules the roost. Canadian users spend an average of 15 hours a month reading, posting, and sharing their stories.

That compares to the 15 minutes a month most people spend on LinkedIn.

51 
If your business is in London Ontario, there are 51 million Facebook users within driving distance of your front door.

30
Facebook is getting middle-aged spread, with most users now aged between 30 and 49. If you’re going after the kids, you’ll find them on Instagram or Snapchat – until the next big thing launches.

65
Facebook is also going gray. The fastest growing demographic on Facebook is people aged 65 or older. Think retirees with lots of spare time, and grandparents wanting to stay in touch with family and friends.

20
Congratulations! You’ve got a lot of fans! But if you think they’re all tuned in to every post, think again. Thanks to the Facebook news feed algorithm, only 20% will actually see what you’ve got to share. (So don’t worry too much about repeating yourself.)

50
Most people on Facebook follow 50 pages. That’s a lot of posts, which is why Facebook does its best to edit your news feed based on previous interactions. Hence the rise of click-bait. But that’s a blog for another day.

What is your biggest social media challenge? 

Nicole Laidler is a story-based copywriter, marketing & website copywriter, content consultant and blogger based in London, Ontario. See what she’s been up to at Spilled Ink Writing & Wordsmithing. 

My year of transformation

If there’s one word that sums up 2017 to date, it’s transformation.

Life as I knew it unraveled last November with the end of a 17-year relationship. By the end of 2016 I was settled into a new home and facing an unexpected future as a single mom. It felt a bit like jumping off a cliff – a mix of fear, exhilaration and the hope that I would eventually land in one piece.

cliff

I took a huge leap of faith….and jumped!

I decided to embrace the ride.

In March I attended a 3-day Business Mastery event, led by Colin Sprake of Make Your Mark. (Thank-you Sarah Clarke of Mompreneurs London for bringing Colin to London last year.)

The business and personal growth conference was exactly what I needed.

The event made me realize how much I love writing, and that I deserve to give myself the opportunity to continue helping others share their stories with the world.  Much to my own surprise, I signed up for MYM’s 12-month Business Mastery program, and have started to put some much-needed structure around my writing business.

It’s a work-in-progress and will be for a while, but I can already feel an internal shift as I grow from being a mom-who-writes into a female entrepreneur who provides a valuable service through her words.

You’ll see some of these changes already reflected on my website. Spilled Ink Writing & Wordsmithing now has a Vision and Mission Statement, and a clearly defined purpose.

Later that month, I also attended Joie Gharrity’s workshop on branding and marketing for women. (Thank-you Susan Jacobs for the nudge!) Gharrity flew in all the way from California to share her expertise and to encourage everyone in the room to “shine in our own spotlight.”

Joie Gharrity and Susan Jacobs

The amazing Susan Jacobs (l) brought Joie Gharrity (r) all the way to London to share her expertise.

I left with a new tribe of friends, some fantastic new ideas, and some new-found confidence about how I can better present myself to the world both in-person and on-line. It’s also a work-in-progress!

So here I am, one-third of the way into 2017. The sun is finally shining, and birds are building a nest on my new front porch. I still don’t know what the future will bring, but I’m doing my best to welcome change and enjoy the journey.

What word sums up your year so far?

Nicole Laidler is a story-based copywriter, marketing and website copywriter, content consultant and blogger based in London, Ontario. 

 

5 Networking Tips for Dummies (like me)

I’m not a big believer in making New Year’s resolutions. But this year, life threw me a curve ball. Let’s just say that I’ve been turfed from my comfort zone, and the time has come to set a few professional goals for the year ahead.

Getting out of my (home) office and building my professional network is at the top of my list. Since that’s a bit vague, my goal for 2017 is to attend one networking event or professional development session each month.

The only problem is, I’m a bit of an idiot when it comes to making the most of networking opportunities. Luckily, I know I’m an idiot. But back in September I attended a conference for women entrepreneurs where business coach Susan Regier spoke about just this topic.

susan-regier

Susan Regier is a successful marketing & business coach, content writer, and speaker. 

So as a reminder to myself, here are five tips that I took away from her presentation:

Set a Goal 
We all live busy lives. So be clear about what you want to get out of the event before you even set foot through the door. Do you want to meet a specific individual? Build professional knowledge? Or make a work connection? How will you introduce yourself? What will you ask others? The key, Susan says, is to be prepared.

Leave Your Friends at the Door
Susan points out that you’ll never meet new people if you spend the entire night chatting with your friends. Force yourself to walk the room and introduce yourself to someone new. This is your chance to expand your horizons – don’t waste it!

Find Common Ground
Networking events are not the place to make a sale. Rather, they are an opportunity to make a genuine connection with a stranger. Susan suggests looking for common ground by asking things like: Where did you grow up? What is your favourite travel destination? Do you play any sports?

Give Value
According to Susan, the best way to get value is to give value. That means being willing to help others without expecting anything in return.

Make a Great Second Impression
Everybody knows that first impressions count. But whatever happened to the follow up? If you make a connection with someone you’d like to build a relationship with, Susan says it’s crucial to reach out and make a second great impression.

Note to self: Work on your second impression! 

I’ll be attending my first professional development / networking event of 2017 later this week.

Wish me luck!

Nicole Laidler is an award-winning copywriter and feature writer and the owner of Spilled Ink Writing & Wordsmithing. When she’s not out on an interview or crafting copy she can usually be found walking her Newfoundland dog or trying to keep warm at her son’s hockey games. 

 

Shine the Light – A Sister’s Story

November is Shine the Light on Woman Abuse month in my home town of London, Ontario. I was recently asked to write a story about this year’s campaign – which put me in touch with Lynn Blackburn.

Lynn’s sister, Paula Gallant, was murdered by her husband in 2005, shortly before their daughter’s first birthday.

paula-gallant-small

Paula Gallant is being honoured as part of this month’s Shine the Light on Woman Abuse Campaign.

Many people think it must be difficult to interview people who have lost a family member or friend. But I have found the opposite is usually true. Most people are eager to speak about a loved one – to share stories and let others know how that person made a lasting impact on the world they left behind.

Lynn was no different. Unfortunately, I couldn’t include most of what she told me in my newspaper article. So she gave me permission to share our interview through my blog – in honour of her sister, Paula – and all women who experience women abuse.

What would you like Londoners to know about your sister, Paula Gallant?

Paula was a woman who loved every aspect of her life and lived each and every day to the fullest. She had an incredible smile, kind heart, generous spirit and a wonderful sense of humor.  She had a presence when she walked into a room and people just naturally gravitated towards her positive and energized personality.

Her sweet baby was the brightest joy in her life and her love and commitment to her family and friends was evident in all she did.

Paula was a born educator and her passion for culture and adventure was always incorporated in her daily teachings, both in and out of the classroom. In life she touched the hearts of many and in death, her legacy has left meaning and purpose.

Why did your family decide to honour her memory by taking part in this year’s Shine the Light campaign?

It is so important for people to realize Paula could have been their daughter, sister, friend, their children’s soccer coach or the lady at the grocery store. Men’s violence against women does not discriminate and no one is immune.

We need to help people understand this is a real issue in our communities and our family could never have imagined it happening to us, to our sister, but it can and it did.

It is also important to understand there are cases where physical abuse does not exist, such as Paula’s case.  They were no warning signs, no known triggers, no ability for her to understand or predict the risks.

Although Paula’s voice was physically silenced through murder, our participation in events like this give Paula a voice, in the hopes that we can help drive change and perhaps save a woman’s life.

What would you like Canadians, both women and men, to know about women abuse?

The statics pertaining to intimate partner violence and physical and sexual abuse in Canada are staggering.

Prior to Paula’s murder, we had no understanding of how prevalent men’s violence against women was nor would we have known there were so many agencies, organization, professional and volunteers working tirelessly to try and end violence.

Unfortunately, it took a personal experience for me to fully understand the scope of this issue and that we all have a role to play in working as a society to end this.

All women deserve to live freely and peacefully without abuse. I would challenge both men and women to ask themselves, if this was their daughter, their sister, what would they do different than they are today? My hope is that if we can create a zero-tolerant society against drinking and driving, then I have to believe that one day women will live peacefully and freely without men’s violence and abuse.

You can read my story on the London Abused Women’s Centre (LAWC) 2016 Shine the Light on Woman Abuse Campaign here.

If you or someone you know needs help, visit the LAWC website.