The six numbers you need to know about social media

One of the things I love most about being a copywriter and content consultant is getting to work with fantastic people – like the team at Elm Hurst Inn & Spa and Idlewyld Inn & Spa.

We’ve worked hard over the years to boost the Inns’ social media profiles, with active accounts on Facebook, Twitter, Pinterest, and Instagram, in addition to a monthly blog.

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So much social media…so little time!

But I confess – it’s been a bit of a learn-as-you-go process! I’m not a big believer in growing an on-line audience through boosted posts, paid advertising, or ‘like and share’ contests. My philosophy has always been that it’s better to speak to a smaller group who are actually interested in what you have to say than to shout to a crowd who couldn’t care less.

So, I was delighted to hear London Social Media Coach Geoff Evans say practically the same thing at a recent seminar I attended with Elm Hurst front desk manager (and fellow social media administrator) Michael Willemsen.

I’m not going to share Geoff’s insights and tips to get your social media rocking, because that’s his job…but I will reveal six numbers he shared that you must know if you’re running a business with a social media profile.

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Knowing these numbers will help you stay on target with your social media.

15
When it comes to social media, Facebook still rules the roost. Canadian users spend an average of 15 hours a month reading, posting, and sharing their stories.

That compares to the 15 minutes a month most people spend on LinkedIn.

51 
If your business is in London Ontario, there are 51 million Facebook users within driving distance of your front door.

30
Facebook is getting middle-aged spread, with most users now aged between 30 and 49. If you’re going after the kids, you’ll find them on Instagram or Snapchat – until the next big thing launches.

65
Facebook is also going gray. The fastest growing demographic on Facebook is people aged 65 or older. Think retirees with lots of spare time, and grandparents wanting to stay in touch with family and friends.

20
Congratulations! You’ve got a lot of fans! But if you think they’re all tuned in to every post, think again. Thanks to the Facebook news feed algorithm, only 20% will actually see what you’ve got to share. (So don’t worry too much about repeating yourself.)

50
Most people on Facebook follow 50 pages. That’s a lot of posts, which is why Facebook does its best to edit your news feed based on previous interactions. Hence the rise of click-bait. But that’s a blog for another day.

What is your biggest social media challenge? 

Nicole Laidler is a story-based copywriter, marketing & website copywriter, content consultant and blogger based in London, Ontario. See what she’s been up to at Spilled Ink Writing & Wordsmithing. 

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Wanted: Canada’s London Culture Blogger

All eyes will be on London, Ontario for the World Figure Skating Championships this March, and Canada’s London is looking for bloggers to share our city with the world. Four themes are up for grabs: alive with innovation, alive with culture, alive with flavour, and alive with movement.

As the editor of London’s The Beat – Arts in London magazine, and a long-time London gal, I’ve got my share of opinions on the local cultural scene.

Covent Garden Market

Canada’s London has its own Covent Garden Market.

First, let’s state the obvious – Canada’s London doesn’t have anything approaching the international stature of Royal Albert Hall, the Tate Modern, or Drury Lane, and you’ll only find opera at our Covent Garden Market during Festa Italiana.

We’re best known for our good schools, good hospitals, good parks, and short commutes. But Londoners willing to look beyond their comfortable suburban existence will tell you that this is also a town teeming with creativity, almost in spite of its official self.

Here’s the truth as I see it: London’s culture is hiding in plain sight, too often overlooked by visitors and under-appreciated by locals.

Stained Glass

London’s culture is often overlooked.

Our ‘creative class’ is scattered throughout the city’s neighbourhoods, its members more preoccupied with the work of art than with the art of self-promotion.

Shining some light on our local talent is one of the main reasons I jumped at the opportunity to become part of The Beat back in 2009. And we’re in no danger of running out of stories to tell!

Good Hands

“Good Hands” commemorates The Tolpuddle Martyrs – English labour activists who settled in London.

Whoever is chosen as London’s official culture blogger will run into the inevitable challenge of presenting a balanced vision of what makes the London art scene tick. With only 18 posts, some difficult decisions will have to be made.

My advice would be to focus on the people – past and present – behind the exciting and innovative visual art, theatre, music, dance and words percolating just below London’s respectable veneer.

Rhino

What’s the story behind Museum London’s Rhino?

What people, places or projects would be on your must-cover cultural list?

www.spilledink.ca