Women who #MakeAnImpact

I’ve been too busy to blog this month, so I missed getting this prepared and posted in time for International Women’s Day on March 8. Luckily, I discovered that women (rightly) get more than 24 hours of recognition.

In the US, Great Britain, and Australia March is Women’s History Month.

For some reason, here in Canada we celebrate women in October. The theme for 2018 was #MakeAnImpact.

As a freelance journalist and copywriter, I am fortunate to meet and write about many amazing women. Here are four who made an impact during 2018.

Nicole Haney

Nicole Haney

Nicole Haney traded in her office job for her kitchen. Photo: London Inc. magazine. 

Many people dream of leaving the security of their office job to launch their own business. Nicole Haney actually took the leap, trading in her desk at Ivey Business School for her kitchen.

As the founder of Boho Bakery, she’s been sharing her passion for healthy and delicious snacks with an ever-growing customer base. I interviewed Nicole for the March, 2018 issue of London Inc. magazine – just as her Boho Bars business was taking off.

You can read the full story here.

Today, Nicole has achieved her goal of breaking into the Toronto market. You can now find Boho Bars in more than 20 retailers across the GTA.

I’m a Peanut Butter lover myself, and I usually have a few bars handy as a healthy snack-on-the-go. Keep your eyes on Nicole and her Boho Bars – if they are not already at a supermarket or health food store near you, chances are they will be soon.

Nicole Girotti

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Nicole Girotti doesn’t let a busy career and family life keep her from learning. Photo: Western Continuing Studies 

Like so many women, Nicole Girotti wears many hats. She holds a full-time position at Western University, is an instructor at Western Continuing Studies  (WCS), and is the mother of two young children.

If that wasn’t enough, Nicole is also a WCS student where she has completed numerous professional certificates and is working towards several more.

I interviewed Nicole about her commitment to learning, and the challenges of juggling work, studying, and a family.

You can read my story here.

For Nicole, there’s no such thing as a “perfect work-life balance.” I love her honesty, her energy, and her determination to keep on growing.

Alison Konrad and Mirit Grabarski

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Alison Konrad & Mirit Grabarski study workplace diversity. Photo: Nation Wong. 

Lots of people talk about gender and diversity in the workplace, but Professor Alison Konrad and PhD candidate Mirit Grabarski actually study it.

For them, diversity is more than a buzzword. It’s a social justice issue and a way to create a more equal and tolerant society.

These strong, smart women also work and teach at Ivey – and I had the pleasure of interviewing them for the school’s In Touch alumni magazine.

You can read that interview here.  If you make it to the end, you’ll get to my favourite part where they answer the question:  If you could give your younger self advice about navigating the workplace as a women, what would it be?

Their response might surprise you. And it got me thinking – whether you’re male or female, what would your answer be?

Nicole Laidler is a story-based copywriter, freelance writer, and word strategist based in London, Ontario. See what she’s been writing lately at www.spilledink.ca 

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Take 5 with Kelsey Ramsden

This week started with a smashed cell phone, which put me behind the eight ball work wise. But I decided to honour my commitment to attend a breakfast meeting with Mompreneurs London on Thursday – and it was well worth the effort.

This month’s speaker was Canadian businesswoman Kelsey Ramsden.

Kelsey Ramsden

Canadian business maven Kelsey Ramsden was this month’s featured speaker.

This mother of three was named Canada’s Top Female Entrepreneur by Profit and Chatelaine magazines in 2012 & 2013. She has founded and run everything from a construction company to a monthly play subscription service, holds an MBA from the Ivey School of Business, and is an in-demand business coach and speaker. And that’s the extreme Coles Notes version of her resumé.

See why I went?

Instead of simply presenting a prepared talk, Kelsey took questions from the audience. She answered with a refreshing mix of candor, humour and no BS honesty.

My journalism ears pricked up. Instead of taking conventional notes, I began to jot down newsworthy quotes.

In no particular order, here are my top five takeaways from Kelsey Ramsden:

On the biggest lesson learned as a business woman:
“Check your ego”

On developing a marketing strategy: 
“Move the closest people closer to the line.”

On selecting an online marketing platform:
“Human interaction converts best.”

On launching a speaking career:
“Learning how to speak is a different skill set from having something to say.”

On time management:
“To find time, steal it from somewhere else. The world will not end if your laundry does not get done.”

Words of wisdom for the week ahead!

What is the best business advice you’ve ever received? 

Nicole Laidler is passionate about helping people achieve success by helping them share their stories with the world. See what she’s been up to at Spilled Ink Writing & Wordsmithing. 

5 Networking Tips for Dummies (like me)

I’m not a big believer in making New Year’s resolutions. But this year, life threw me a curve ball. Let’s just say that I’ve been turfed from my comfort zone, and the time has come to set a few professional goals for the year ahead.

Getting out of my (home) office and building my professional network is at the top of my list. Since that’s a bit vague, my goal for 2017 is to attend one networking event or professional development session each month.

The only problem is, I’m a bit of an idiot when it comes to making the most of networking opportunities. Luckily, I know I’m an idiot. But back in September I attended a conference for women entrepreneurs where business coach Susan Regier spoke about just this topic.

susan-regier

Susan Regier is a successful marketing & business coach, content writer, and speaker. 

So as a reminder to myself, here are five tips that I took away from her presentation:

Set a Goal 
We all live busy lives. So be clear about what you want to get out of the event before you even set foot through the door. Do you want to meet a specific individual? Build professional knowledge? Or make a work connection? How will you introduce yourself? What will you ask others? The key, Susan says, is to be prepared.

Leave Your Friends at the Door
Susan points out that you’ll never meet new people if you spend the entire night chatting with your friends. Force yourself to walk the room and introduce yourself to someone new. This is your chance to expand your horizons – don’t waste it!

Find Common Ground
Networking events are not the place to make a sale. Rather, they are an opportunity to make a genuine connection with a stranger. Susan suggests looking for common ground by asking things like: Where did you grow up? What is your favourite travel destination? Do you play any sports?

Give Value
According to Susan, the best way to get value is to give value. That means being willing to help others without expecting anything in return.

Make a Great Second Impression
Everybody knows that first impressions count. But whatever happened to the follow up? If you make a connection with someone you’d like to build a relationship with, Susan says it’s crucial to reach out and make a second great impression.

Note to self: Work on your second impression! 

I’ll be attending my first professional development / networking event of 2017 later this week.

Wish me luck!

Nicole Laidler is an award-winning copywriter and feature writer and the owner of Spilled Ink Writing & Wordsmithing. When she’s not out on an interview or crafting copy she can usually be found walking her Newfoundland dog or trying to keep warm at her son’s hockey games.