Take 5 with Kelsey Ramsden

This week started with a smashed cell phone, which put me behind the eight ball work wise. But I decided to honour my commitment to attend a breakfast meeting with Mompreneurs London on Thursday – and it was well worth the effort.

This month’s speaker was Canadian businesswoman Kelsey Ramsden.

Kelsey Ramsden

Canadian business maven Kelsey Ramsden was this month’s featured speaker.

This mother of three was named Canada’s Top Female Entrepreneur by Profit and Chatelaine magazines in 2012 & 2013. She has founded and run everything from a construction company to a monthly play subscription service, holds an MBA from the Ivey School of Business, and is an in-demand business coach and speaker. And that’s the extreme Coles Notes version of her resumé.

See why I went?

Instead of simply presenting a prepared talk, Kelsey took questions from the audience. She answered with a refreshing mix of candor, humour and no BS honesty.

My journalism ears pricked up. Instead of taking conventional notes, I began to jot down newsworthy quotes.

In no particular order, here are my top five takeaways from Kelsey Ramsden:

On the biggest lesson learned as a business woman:
“Check your ego”

On developing a marketing strategy: 
“Move the closest people closer to the line.”

On selecting an online marketing platform:
“Human interaction converts best.”

On launching a speaking career:
“Learning how to speak is a different skill set from having something to say.”

On time management:
“To find time, steal it from somewhere else. The world will not end if your laundry does not get done.”

Words of wisdom for the week ahead!

What is the best business advice you’ve ever received? 

Nicole Laidler is passionate about helping people achieve success by helping them share their stories with the world. See what she’s been up to at Spilled Ink Writing & Wordsmithing. 

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My year of transformation

If there’s one word that sums up 2017 to date, it’s transformation.

Life as I knew it unraveled last November with the end of a 17-year relationship. By the end of 2016 I was settled into a new home and facing an unexpected future as a single mom. It felt a bit like jumping off a cliff – a mix of fear, exhilaration and the hope that I would eventually land in one piece.

cliff

I took a huge leap of faith….and jumped!

I decided to embrace the ride.

In March I attended a 3-day Business Mastery event, led by Colin Sprake of Make Your Mark. (Thank-you Sarah Clarke of Mompreneurs London for bringing Colin to London last year.)

The business and personal growth conference was exactly what I needed.

The event made me realize how much I love writing, and that I deserve to give myself the opportunity to continue helping others share their stories with the world.  Much to my own surprise, I signed up for MYM’s 12-month Business Mastery program, and have started to put some much-needed structure around my writing business.

It’s a work-in-progress and will be for a while, but I can already feel an internal shift as I grow from being a mom-who-writes into a female entrepreneur who provides a valuable service through her words.

You’ll see some of these changes already reflected on my website. Spilled Ink Writing & Wordsmithing now has a Vision and Mission Statement, and a clearly defined purpose.

Later that month, I also attended Joie Gharrity’s workshop on branding and marketing for women. (Thank-you Susan Jacobs for the nudge!) Gharrity flew in all the way from California to share her expertise and to encourage everyone in the room to “shine in our own spotlight.”

Joie Gharrity and Susan Jacobs

The amazing Susan Jacobs (l) brought Joie Gharrity (r) all the way to London to share her expertise.

I left with a new tribe of friends, some fantastic new ideas, and some new-found confidence about how I can better present myself to the world both in-person and on-line. It’s also a work-in-progress!

So here I am, one-third of the way into 2017. The sun is finally shining, and birds are building a nest on my new front porch. I still don’t know what the future will bring, but I’m doing my best to welcome change and enjoy the journey.

What word sums up your year so far?

Nicole Laidler is a story-based copywriter, marketing and website copywriter, content consultant and blogger based in London, Ontario. 

 

5 Networking Tips for Dummies (like me)

I’m not a big believer in making New Year’s resolutions. But this year, life threw me a curve ball. Let’s just say that I’ve been turfed from my comfort zone, and the time has come to set a few professional goals for the year ahead.

Getting out of my (home) office and building my professional network is at the top of my list. Since that’s a bit vague, my goal for 2017 is to attend one networking event or professional development session each month.

The only problem is, I’m a bit of an idiot when it comes to making the most of networking opportunities. Luckily, I know I’m an idiot. But back in September I attended a conference for women entrepreneurs where business coach Susan Regier spoke about just this topic.

susan-regier

Susan Regier is a successful marketing & business coach, content writer, and speaker. 

So as a reminder to myself, here are five tips that I took away from her presentation:

Set a Goal 
We all live busy lives. So be clear about what you want to get out of the event before you even set foot through the door. Do you want to meet a specific individual? Build professional knowledge? Or make a work connection? How will you introduce yourself? What will you ask others? The key, Susan says, is to be prepared.

Leave Your Friends at the Door
Susan points out that you’ll never meet new people if you spend the entire night chatting with your friends. Force yourself to walk the room and introduce yourself to someone new. This is your chance to expand your horizons – don’t waste it!

Find Common Ground
Networking events are not the place to make a sale. Rather, they are an opportunity to make a genuine connection with a stranger. Susan suggests looking for common ground by asking things like: Where did you grow up? What is your favourite travel destination? Do you play any sports?

Give Value
According to Susan, the best way to get value is to give value. That means being willing to help others without expecting anything in return.

Make a Great Second Impression
Everybody knows that first impressions count. But whatever happened to the follow up? If you make a connection with someone you’d like to build a relationship with, Susan says it’s crucial to reach out and make a second great impression.

Note to self: Work on your second impression! 

I’ll be attending my first professional development / networking event of 2017 later this week.

Wish me luck!

Nicole Laidler is an award-winning copywriter and feature writer and the owner of Spilled Ink Writing & Wordsmithing. When she’s not out on an interview or crafting copy she can usually be found walking her Newfoundland dog or trying to keep warm at her son’s hockey games. 

 

My stop-and-go summer

The summer months can be challenging when you’re a freelancer who works from a home office and the mom of a busy 10-year-old. Throw in home renovations, a steady stream of house guests and a dead laptop, and the regular summer juggling act gets thrown into high gear.

Me and skye

Our 120-lb “lap dog” is also part of the juggling act!

So I’m trying to forgive myself for being less productive than usual over the past two months.

That’s not to say that my keyboard has sat completely idle. Between overseeing new carpets, windows, and painting, chauffeuring my son to soccer and a few weeks of goalie camp, supervising various Pokémon Go outings, and showing visiting family and friends around our beautiful corner of the world, I somehow managed to string together a few words.

Website copy, blogs, a victim impact statement, and a handful of magazine articles have kept me busy. But they’ve all been written in short bursts, at some extremely odd hours of the day and night.

Eat Drink photo

I did manage to churn out a few stories this summer….including my regular music column for Eat Drink .

On the one hand, I recognize how lucky I am to have the freedom to work when I like. On the other, it can make for some extremely long days.

So I am eagerly anticipating the first day of school, when I hope to sit down at a clean desk, in my freshly-painted home office, and do a full day of uninterrupted work on my speedy new laptop.

I’m signed up for a September conference for women entrepreneurs, I’ll be participating in a sold-out evening of fashion in support of Make-A-Wish, and I have a list of story ideas ready to pitch, as well as a new Spilled Ink website – launching soon.

In the meantime, I’m going to spend as much time as I can savoring the last few weeks of summer. If you need me, I’ll be at the lake, refueling for a busy and productive fall.

Slice of paradise

No words needed….

How was your summer? And how are you getting ready for fall?

5 tips from the mompreneur trenches

Like most women, I wear many hats. Wife, mother, small-business owner.  And like many women these days, I run my business from home.

I guess that makes me a mompreneur – and part of a growing trend.

In fact, almost 34 per cent of small businesses in Canada are now solely or partially owned by women, and chapters of MOMpreneur Canada are popping up from coast to coast, including right here in London, Ontario.

Balancing work and a family can be a juggling act - especially for a mompreneur!

Balancing work and a family can be a juggling act – especially for a mompreneur!

Juggling work and family is never an easy task. And when you’re a freelance writer, work is ruled by deadlines – deadlines that don’t care about sick children, muddy dogs, plugged sinks and all the other day-to-day distractions and responsibilities that come with family life.

My decision to become a solopreneur was quite deliberate. I took a ‘traditional’ office job (in marketing and communications) so that I could qualify for maternity benefits, going out on my own shortly before my son was born.

That was almost ten years ago, and after a decade in the mompreneur trenches here are my top five tips to staying sane and productive as a work at home mom:

Accept your limitations
Before children, plowing through a to-do list seems as easy as 1-2-3. But once that baby is born just getting out of the house can be a major undertaking.  If you are working from home because you want to be around your children instead of sending them off to daycare, set realistic expectations and cut yourself some slack.

Yes, you may be able to work during nap time. But you may also need to catch up on your own sleep.

And you may not give birth to a napper – my son was a bundle of boundless energy right from day one. While other kids slept four to six hours a day, I was lucky to get him down for 45 minutes. Luckily, he loved hanging out in a sling while I was at my computer as a newborn,  joined me in my office in his Jolly Jumper later on, and started a morning preschool program as soon as he was old enough to be registered!

At one point, an office Jolly Jumper was a must!

At one point, an office Jolly Jumper was a must!

To be honest, I don’t know how I got any work done during those first few years – and I certainly wasn’t earning anything like a real income. But I did keep my fingers in the game.

And mom was right:

IT GETS EASIER…

…and I got more efficient.

Today, I am able to work a regular 6 hour day while he’s off at school – and boy can I get a lot done in those 6 hours!

Get out of the office
This may seem counterproductive, but carving out time for networking and just getting together with friends for lunch is one of the best things you can do to stay refreshed and motivated. It’s also crucial if you want to grow your client base and support network.

Be honest with your clients
I am always upfront about the fact that I am a solopreneur who works from a home office. And it’s never cost me a job.

Some mompreneurs don’t mind working nights and weekends, but that is not for me. My son plays competitive hockey, so countless evenings are spent at the rink.

Win or lose, watching the kids is always fun!

Win or lose, watching the kids is always fun!

In theory I could bring my work with me, but in practice that rarely happens. Watching the kids on the ice is too much fun – and socializing with the other parents is my ‘water-cooler’ time.

If I am up against a pressing deadline, I prefer to wake up before dawn to get things done.  If there’s really no time to take on a new assignment, I ask if the deadline is flexible. You would be surprised at how often people really don’t ‘need’ their copy by tomorrow!

If I simply can’t make it work , I am happy to suggest other freelance writers in my professional network – colleagues and friends who will return the favour!

Be honest with your family
If you need an uninterrupted block of time to finish a project ask your better half or other family member to help out with the childcare duties.  Arrange a play date.  Hire a sitter. Sometimes you can’t be everything to everyone. Especially not at the same time.

Make some me-time
You have undoubtedly read this before, but it’s worth repeating:

Make time to do something for yourself – outside of work and being a mother.

Me-time is not selfish. It’s a sanity savor. Despite my limited available work hours, I give myself permission to do an exercise class at least one morning a week – preferably two. Does it always happen? No.  But it happens more often than not.

As for working mom’s guilt? Just forget about it!

How do you achieve the right work / family balance?

To learn more about my work life, visit me at Spilled Ink Writing & Wordsmithing.